Learn why value creation has shifted from transactions to relationships.
This introductory course unpacks the core ideas of The Co-Creation Paradigm. Through short video explainers, curated text excerpts, and interactive activities, you’ll explore how organizations move beyond firm-centric strategies to unlock value-in-use. A 10-item quiz and guided reflection help anchor your understanding, while the Relational Value Canvas PDF provides a personal framework to apply immediately.
Perfect for: professionals new to co-creation, marketing students, and organizational leaders exploring customer-centric strategy.